For any small business, content is a vital ingredient to building brand awareness and engaging potential customers. Without fresh content, it’s hard to get noticed online, your social media channels become stale, and people lose
Many website owners who are relatively new to SEO may not realize how important it is to optimize images, or how to optimize them. Oftentimes all of the SEO efforts go into keyword research and
A website header makes the first impression your brand makes online. Like the subject line of an email, if it isn’t compelling, the rest of the design is wasted. So it is safe to say
With 3.96 billion social media users, we can safely say that it is almost impossible for businesses to ignore the impact of social media. Customers want to connect with their favorite brands through social media
A well-designed landing page can make all the difference to conversions, especially when used in conjunction with a cost per click (CPC) campaign. However, creating landing pages that convert is not as straightforward as it
Branding vs. Marketing: People often confuse the two terms or lump them together into a single entity. Although they’re closely related, branding and marketing differ from one another. Think of branding as a subset of
It’s safe to say that most companies have an idea of their best-performing content. The marketing team may even be able to rattle off the top 10 pieces of all-time. How many of those pieces
Nobody can tell your story better than you can. Actually, that’s only partially true. Professional writers with an understanding of website function can tell your story better than you can, at least when it comes
The bounce rate of a page is one of the most important metrics a content marketer can track. Understanding what a bounce rate is allows you to analyze the value of your content based on
The idea of going paperless has been around since the 1970s. Yet, despite advances in technology, few companies have fully embraced the idea. Going paperless does, though, offer many advantages to a small business. And
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