As a small or medium sized business, you know the importance of creating the most effective marketing strategies to convert browsers into customers, readers into subscribers and maybes into yeses. Developing a persuasive call to action is a critical aspect of those marketing strategies for your business. You wouldn’t go through an entire face to …
One of the hardest parts of content marketing can be the actual process of writing. There are going to be days when you end up sitting and staring at your computer, without being able to put a single sentence together. This happens so often that it is called writer’s block! Writer’s block can be challenging …
Landing pages have become part of the digital marketing vernacular. You’ll hear them discussed at length in webinars, whitepapers, and blog posts. Most of that content focuses on just how you can optimize your landing pages for conversion. But that begs the question: why do you need them in the first place? We’ve already discussed …
If you browse the web for marketing best practices, you’ll sooner or later come across ‘landing pages.’ But what, actually are they? Here’s a secret: done right, your landing pages may just be the most important parts of your website. That merits further explanation. After all, you’re probably brought up to believe that your homepage …
What is a Landing Page? The Catalyst For Your Marketing Strategy Read More »
If you’re looking for ways to improve your website’s search engine rankings, you’re probably in the midst of developing a search engine optimization (SEO) strategy. One aspect of a successful SEO strategy that you won’t want to overlook, however, is that of content marketing. Through the use of optimized content and targeted keywords, the content …
The website is the hub of your digital efforts. It’s where you can introduce your brand to your audience, generate leads, and share thought leadership content on your blog. And yet, it might not be doing any of these things. An outdated website is like a Ferrari with the paint peeling off. Sure, you still …
The prime reason many small businesses give up on content marketing is that they think it does not work. This conclusion is not without good reason. In fact, various studies have shown that most content will not get seen and does not attract new visitors to websites. Even if you are publishing informative and useful …
A Guide to Creating SEO Content for Small Businesses Read More »
Used by close to 600 million members and responsible for 80% of social media business leads, LinkedIn by far offers the best opportunities out of any social network for any professional or small business. To best leverage the platform to your advantage, we’ve put together the following strategies to maximize your results and optimizes your …
Optimize Your LinkedIn Strategy for Attracting Customers Read More »
So, you’ve started a blog. You found your topic, got a unique voice, and you’ve started posting. But when you check your analytics, your traffic just isn’t up to scratch. You’ve tried going in different directions, being more engaging, and picking different keywords, but it just isn’t getting the job done. How do you get …
The one question on everyone’s minds when starting a small business is “how much will [insert item/service here] cost?” Unlike big businesses, small businesses have a smaller, stricter budget to follow. The trick is how to use this budget to make yourself known and the surefire way to do this is creating a website. Like …
Website Costs For Small Business: What You’re In For Read More »
