The internet has been both a blessing and a curse for businesses. It can make it easier for customers to find you when they need what you have to offer, but with so many people and companies online, it is easy to get lost in the shuffle. Growing your audience is one way you will be found by customers, but how do you accomplish that task?
There is more than one way to grow your audience. Every business is different, but there are some things you can do to develop a process that will work for you. Below are some tips on how to grow your audience.
Know who your audience is
The first step in growing your audience is knowing exactly who your audience is. If you’re like many businesses, you might think that they are anyone who reads what you have to offer. This may not be exactly true. Your audience should be people who are willing (or have) bought your products. They are the ones you want to talk to, so figure out what they want and need.
Some of the questions you want to ask when determining who your audience is includes the following:
- What is their age?
- Where do they live?
- Are they married or single?
- How much money do they make?
- Where do they work?
- What types of things are they interested in?
Answering these questions (and others) will give you the insight and road map you need to create content so that you can grow your audience. There’s no sense in wasting time trying to draw the attention of people who don’t want what you have to offer. Instead, focus your energy on those who are listening.
Have a strong online presence
Hopefully, you already have a website and social media sites. In this day and age, as a business, you can’t afford not to have an online presence. However, it’s not enough to have these things and then never post to them or update them. If you want to grow your audience and keep people engaged, you have to be online.
How often you post on your sites will depend on many factors, including what you want to say and if you have something new to say. If you only want to post once a week, that’s fine, but make sure you are consistent. Should you decide to post more often, that’s okay too, but make sure you are offering something of value to your audience.
Offer something of value
That brings up another point. Having a strong online presence isn’t always about saying “Buy my product!” Make sure what you offer your audience has value. It doesn’t have to be profound. Wishing them a good day or letting them know about the weather forecast can be enough.
If you are going deeper and developing other posts, you should be creating content that is valuable or educational. This could include videos that show them how to use your product (or unique ways to use the product), infographics will useful tips or blog posts that explain your industry in depth. Combining different mediums is important so that your audience remains engaged and excited about your content.
Share the work of others
It can be hard to create your own unique work, but no one said this was the only route you had to take. If there are others that you are inspired by or that you enjoy, share their works with your audience. They might also find this person enjoyable. You might also find that when you share the works of others, you have something on your page that their audience likes, and they start to follow you. This can lead to your audience growing.
The internet was created so that people from all over the world could interact with one another. This happens when you share. Post things that make you smile or that you learned from. You may find that it also teaches your audience something new or makes them smile. This could be enough to get them to keep coming back and attract others to your sites.
As mentioned, you shouldn’t always be telling people to buy your products. If you are on social media sites (as you should be), then the goal here is to be social. This means engaging your audience in conversation. You can still have it relate to your products, including asking them if they have any tips on how to use it or the first time they bought the product.
You might even consider having contests or asking your audience to share stories or photos of themselves with your product. Any way that you can get people talking and engaged with your content will create a relationship. If you can make your audience feel valued and special, this will keep them coming back to your sites and encourage others to check out what you are offering.
In addition to asking your audience to be engaging with you, you also need to make it a point to engage with others. Remember, social sites exist so people can interact with one another. You are more than a business, you are also the people who work there. Get online, engage in conversations, like pages or accounts that interest you. Don’t try to sell your products, just have fun and talk to others.
Being social and engaging is well and good, but growing your audience will also require you to let people know what you have to sell. Social media ads allow you to target those people who are in your audience. You can tailor your message to a specific age group or geographic location. They are also incredibly cost effective. You get to choose how much you are willing to pay for an ad, and this could be a great way to find new customers who are interested in your product and grow your audience.
Make it easy for people to find you
The attention span of people has grown shorter. That means that if you want to grow your audience, you have to make it easy for them to find and follow you. Make sure you are sharing your links on all of your sites, from your social media accounts to your webpage. Let people know that they should follow you for more information, and then make it quick and easy for them to sign up for newsletters or find your social media pages.
Growing your audience doesn’t have to be challenging, but it does take work and dedication. If you find that you can’t dedicate time or staff to this endeavor, then work with professionals who want to see you succeed. Contact us today and see how we can help you find and grow your audience today.