Marketing

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Beyond Blogging: 7 Alternative Content Marketing Tactics to Get Your Business Noticed

Content marketing encompasses a wide range of tactics that focus on the creation and distribution of high-quality content. It’s considered a form of inbound marketing because it attracts customers without disrupting their activities with ads. When you publish and distribute high-quality content, such as blog posts, you’ll draw new customers to your business. Blogging, however, …

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Onboard Your Customers for Better Email Marketing Engagement

If you’re operating a business, chances are that you are collecting a customer mailing list. If you aren’t, you should be. With the ever-rising cost of advertisement and the ever-changing algorithms of social media platforms, owning a list of customers who have volunteered to receive your marketing messages is an excellent way to help boost …

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Top 10 Digital Marketing Trends in 2021

There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital marketing is only going to be more challenging as technology develops and search engines focus more on creating an optimal …

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10 Reasons You Should Outsource Content Writing

Should you outsource your business’s content writing needs? No one can answer that better than you. Some people think written materials should be produced in-house because no one understands your business more than you. On the other hand, outsourcing your writing needs means you can maximize your productivity, having specialists handle this important task for …

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Creating a Compelling Lead Magnet That Attracts Prospects and Converts Them Into Customers

Some business owners are strongly against the idea of giving away free information, services, or physical products to their customers. Why give something away for free when you can make lots of money from selling it? If you share the same line of thought, here’s the problem you’re likely to face: You won’t be able …

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