It goes without saying that blogging is popular. For almost anything you want to search on the internet, you will find a blog post. However, what was once a way for individuals to express their thoughts and personal desires online has become a popular activity for businesses to engage in.
You may be wondering, why does my business need a blog? How can it benefit me? Is it really worth the effort and the cost?
If you have hesitations because you own a small business, a business that only operates locally, or even if you think that no one will be interested in what you have to say, don’t be put off. There are numerous reasons why you should consider blogging. In some ways, blogging can be crucial to the success of your business especially in today’s day and age.
Content marketing is bigger than ever in 2022, and it is easy to see why. Traditional marketing isn’t the best way for businesses to gain and connect to customers anymore. Producing digital content is the way forward. The expression “content is king” has never rung more true for winning over customers.
You will learn more
It’s no secret that to start a blog you have to have enough knowledge that others will want to read what you have to say. However, you will have to push yourself to write a blog. In order to come up with enough content to engage readers, you will have to continually push yourself to learn more about your industry and stay on top of your industry’s current trends. This can only help you be more innovative in your day-to-day business life and help you push your business to the top. You will also have to learn how to become a better communicator in order to articulate your thoughts more clearly. This can only benefit you in the future as you meet more customers and potential customers both in-person and online.
Connect to your customers
Blogging is the ultimate way to connect to your customers. Customers can discover your new content via your blog itself, your email list, or your social media page. Through your blog content, your customer can get to know more about you and your business. There may be hundreds of companies out there that offer services identical to yours, but a blog and a connection to your business can help set yours apart. This connection ultimately allows customers to feel more comfortable with investing in you and your brand long-term.
Increase your visibility online
The best way to increase your visibility online is through a blog. The way most people think of is through social media shares, and this is certainly one way that your blog can be spread. However, a potentially more powerful way is through search engine optimization (SEO). When someone searches for your business’s products or services, does your page come up or a competitor’s? If it is the latter, you definitely need to improve your SEO. To make a long story short, the more you blog, the more potential keywords people can use to discover your business while searching on Google which can only help bring in more customers.
Interact with your customers
Blogging is a great way for you to interact with your customers. In the past, when a customer would read content, they could not interact with it as they can today. In today’s world, customers can interact with each other as well as with your business through your blog and social media content. This interaction allows you to build strong connections and long-term, trusting relationships with your customers. In the long run, this can greatly increase your brand loyalty and bring customers back to your business repeatedly.
Get to know your customer better
One benefit many don’t think about when they consider starting a business blog is the ability to get to know your customer better. As a blogger, you will constantly get feedback on your posts and not just through the comments. Blog analytics (such as Google Analytics) are available to blog owners and can let you know which pieces of content are doing well as well as give you some additional information about who is reading your blog.
It is relatively low-cost
Sure, blogging can be expensive if you outsource your content and hire writers. However, it does not have to be especially if you already own your own computer. If you write your own content, you can get your blog started for less than $100 per year including buying a domain and paying for website hosting if you use a free content managing system like WordPress. Thus, blogging can be an extremely cost-effective way to increase your business’s profits.
Generate new leads
No matter what size your business is, you need new leads coming in if you want to keep your business growing. The bigger your online presence is, the more new people and leads you can potentially get which can then potentially become paying customers. A blog is a perfect way to grow your email list as people who enjoy your blog will want to subscribe to see more of your posts. As you expand your list, you can reach out to your leads and offer new promotions and provide information about new products and services as well as share new posts.
The bottom line
If you want to up your content marketing game and ultimately attract more leads that can become customers, blogging is for your business in 2022. It may seem intimidating at first, but starting a blog is doable for anyone looking for a cost-effective way to increase their business’s profits.