If you’re operating a business, chances are that you are collecting a customer mailing list. If you aren’t, you should be. With the ever-rising cost of advertisement and the ever-changing algorithms of social media platforms, owning a list of customers who have volunteered to receive your marketing messages is an excellent way to help boost …
Onboard Your Customers for Better Email Marketing Engagement Read More »
How do you measure your digital marketing success? How do you define it? According to Forbes, you can use meaningful KPIs to measure short- and long-term success. Here at Defined Digital, we promote the use of such KPIs. Ultimately, the greatest success metric any business can have is and will always be the satisfaction of …
Defining Success: Satisfied Customers Rate Us Five Stars on Clutch Read More »
When searching for ways to improve your website’s performance, you’ll probably stumble upon content delivery networks (CDNs). Also known as a content distribution network, they’ve become exceedingly popular. Research by the internet services company BuiltWith shows that nearly half of the world’s top 1 million websites use a CDN. So, what is a CDN, and …
Content Delivery Networks (CDNs): How They Work and Why Your Website Needs One Read More »
You spent time and money building a website to work as a 24/7 marketing machine for your business. But are you keeping your investment protected? As with any software, a website requires regular maintenance to keep the site protected and working properly. Avoiding maintenance is equivalent to not changing the oil in your car. Your …
Whether you’re running a fledgling startup as an entrepreneur or an expert trying to take a small business to the next level, the question always comes down to how you can grow and scale the company. A stagnant company is a dying company, so it’s in your best interest to get things going as quickly …
7 Tips That Will Help You Quickly Grow and Scale Your Business Read More »
The name of your business is its true first interaction with your target market. While its not the only criteria on which the value of your company will be decided, the name does play a huge role. How it is remembered, what people will initially feel, even whether or not a customer follows up on …
Does Your Small Business Really Need a Website When It Has Social Media Accounts and a Google My Business Presence? More than ever before, Google and Bing present online searchers with the information they need right on their search results pages. Searchers are able to take advantage of the fact that Google and other search …
Starting a new blog can be exciting and confusing all at the same time! There is a good deal of contradictory advice out there regarding the dos and don’ts for new bloggers. However, there are some very specific mistakes that new bloggers commonly make. Mistake #1: Not Choosing a Niche Not choosing a specific niche …
Marketing as a whole is an exciting and ever evolving landscape that can prove challenging for brands of all types. The art and science of proving the value of a solid marketing campaign has traditionally required lots of guesswork; companies have had to set expectations and evaluate the success of various strategies using sometimes intangible …
Defining And Understanding Your Return On Investment (ROI) Read More »
Data security is everyone’s responsibility. Individuals need to protect their identities and network connections. ISPs have to ensure their users are at least minimally safe from malware and viruses. Website owners also have to keep their users information safe. Because personal information is being commoditized across the world, there are more and more regulations set …
