Business Strategy

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Onboard Your Customers for Better Email Marketing Engagement

If you’re operating a business, chances are that you are collecting a customer mailing list. If you aren’t, you should be. With the ever-rising cost of advertisement and the ever-changing algorithms of social media platforms, owning a list of customers who have volunteered to receive your marketing messages is an excellent way to help boost …

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Defining Success: Satisfied Customers Rate Us Five Stars on Clutch

How do you measure your digital marketing success? How do you define it? According to Forbes, you can use meaningful KPIs to measure short- and long-term success. Here at Defined Digital, we promote the use of such KPIs. Ultimately, the greatest success metric any business can have is and will always be the satisfaction of …

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Content Delivery Networks (CDNs): How They Work and Why Your Website Needs One

When searching for ways to improve your website’s performance, you’ll probably stumble upon content delivery networks (CDNs). Also known as a content distribution network, they’ve become exceedingly popular. Research by the internet services company BuiltWith shows that nearly half of the world’s top 1 million websites use a CDN. So, what is a CDN, and …

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Defining And Understanding Your Return On Investment (ROI)

Marketing as a whole is an exciting and ever evolving landscape that can prove challenging for brands of all types. The art and science of proving the value of a solid marketing campaign has traditionally required lots of guesswork; companies have had to set expectations and evaluate the success of various strategies using sometimes intangible …

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Does Your Website Comply with GDPR?

Data security is everyone’s responsibility. Individuals need to protect their identities and network connections. ISPs have to ensure their users are at least minimally safe from malware and viruses. Website owners also have to keep their users information safe. Because personal information is being commoditized across the world, there are more and more regulations set …

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