If you are a website owner, an eCommerce business owner, or blogger, you need great content. Not just content that is relevant to your brand, but content that resonates with your target audience. Google has stated that the two significant factors in the ranking on Google are mobile-friendliness and high-quality content. This means you not …
Marketing as a whole is an exciting and ever evolving landscape that can prove challenging for brands of all types. The art and science of proving the value of a solid marketing campaign has traditionally required lots of guesswork; companies have had to set expectations and evaluate the success of various strategies using sometimes intangible …
Defining And Understanding Your Return On Investment (ROI) Read More »
You know about Google Ads, and maybe you’ve thought seriously about taking the next step in launching a paid campaign. But for those who are newer to Google Ads, how they work and what to expect, we’re here to help. Today, we’ll highlight the basics all business professionals should know when considering investing in a …
What are Calls To Action (CTA)? A call to action is a word or phrase designed to capture the attention of a reader (or viewer) and convince them to take a specific action. In a business sense, this action could be to subscribe or buy a product. They have been around for as long as …
Data security is everyone’s responsibility. Individuals need to protect their identities and network connections. ISPs have to ensure their users are at least minimally safe from malware and viruses. Website owners also have to keep their users information safe. Because personal information is being commoditized across the world, there are more and more regulations set …
First impressions matter. In fact, research shows that it takes as little as 0.05 seconds for your audience to form an impression about your website. That means your landing page is absolutely crucial to build awareness of your not for profit organization. That first impression, of course, matters for much more than just awareness. In …
9 Ways Your Landing Page can Build Brand Loyalty Read More »
The web first became worldwide in the early 90s when websites had the amazing power to combine text and pictures on blocky colored backgrounds. Today, nearly 30 years later, websites have come an incredibly long way. We have blossomed from those simple times into dozens of web and scripting languages and thousands of templates, themes, plugins, …
Your content marketing needs to have a strategy. You can’t simply write blogs and other content and just wait for it to be seen. Lucky for you, there are some things that you can do to help your content get in front of as many people as possible. One of the most important things that …
It’s almost strange to think about but the concept of SEO has existed for more than two decades. Many of us still remember the days before Google became the premier search engine, back when Yahoo! still had a chance and Ask Jeeves was still a viable and hilarious alternative. However, the world has changed a …
SEO is for the Customers, Not the Search Engines Read More »
Competition is fierce. Every industry is seeing major disruption from technology allowing smaller and newer companies compete at the same level as the giants of the industry. And with all this noise, it can be difficult for any brand to stand out on search engines. This is why SEO is becoming more and more vital …
