Defined Digital

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Defining Conversions

It’s no secret that content marketing is one way to grab consumer attention and hit your digital goals. No one surfing the internet can do so without consuming some form of content. Marketing via blogs, videos, or podcasts, reveals to users why you are a step ahead of the competition. Knowing the importance of content …

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Using Digital Advertising Throughout the Sales Funnel

If you are a small business, then you may be wondering if the return-on-investment in digital advertising is worth the effort. In almost every case, the resounding answer is a strong yes. Still, you must create marketing that will resonate with your local audience because those with deeper advertising budgets can quickly outbid you. Therefore, …

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