There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital marketing is only going to be more challenging as technology develops and search engines focus more on creating an optimal …
When used correctly, Twitter is an excellent way to bring in unpaid and organic traffic to your business, website, or informational products. With millions of users on Twitter, a large following can beat paid traffic that typically results in low conversion rates. However, building a significant following on your Twitter account is no easy feat. …
You spent time and money building a website to work as a 24/7 marketing machine for your business. But are you keeping your investment protected? As with any software, a website requires regular maintenance to keep the site protected and working properly. Avoiding maintenance is equivalent to not changing the oil in your car. Your …
Whether you’re running a fledgling startup as an entrepreneur or an expert trying to take a small business to the next level, the question always comes down to how you can grow and scale the company. A stagnant company is a dying company, so it’s in your best interest to get things going as quickly …
7 Tips That Will Help You Quickly Grow and Scale Your Business Read More »
The name of your business is its true first interaction with your target market. While its not the only criteria on which the value of your company will be decided, the name does play a huge role. How it is remembered, what people will initially feel, even whether or not a customer follows up on …
Some business owners are strongly against the idea of giving away free information, services, or physical products to their customers. Why give something away for free when you can make lots of money from selling it? If you share the same line of thought, here’s the problem you’re likely to face: You won’t be able …
Remarketing is a smart advertising technique designed to direct ads to prospects who have previously visited your firm’s website. This strategy can help turn visitors into paying clients by reminding them about your services. In most cases, people who visit your website have an intent that qualifies them as potential customers. Retargeting visitors can nudge …
PPC Ads: Remarketing and Retargeting Your Website Visitors Read More »
Starting a new blog can be exciting and confusing all at the same time! There is a good deal of contradictory advice out there regarding the dos and don’ts for new bloggers. However, there are some very specific mistakes that new bloggers commonly make. Mistake #1: Not Choosing a Niche Not choosing a specific niche …
Landing pages are a key element of intelligent web development. They challenge developers, writers, designers, analytical teams, advertising corporations, social media platforms, entrepreneurs, and mom-and-pop shops. Companies like Dell have over a thousand targeted landing pages, while other sites that sell the same product might only have one. The concept of a landing page is …
Under the Hood: The 6 Mechanical Elements of a Perfect Landing Page Read More »
There’s no disputing just how critical landing pages are to websites. It’s time to take your landing page to the next level. Landing pages can be the pages users land on when clicking on a link to your site from the search engines. Or they can be special pages you send users to from advertising, …
