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How Important is Website Header Design?
A website header makes the first impression your brand makes online. Like the subject line of an email, if it isn’t compelling, the rest of the design is wasted. So it is safe to say that header design is pretty important. Good header design presents all of the necessary information where users expect to see
Social Media Strategy: 8 Steps to Success
8 Elements of A Successful Landing Page
Branding vs. Marketing: How Do They Differ?
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5 Killer Ideas for Repurposing Content
It’s safe to say that most companies have an idea of their best-performing content. The marketing team may even be able to rattle off the
Your Story Matters: Let Professional Writers Tell It
Nobody can tell your story better than you can. Actually, that’s only partially true. Professional writers with an understanding of website function can tell your
6 Proven Ways to Lower Bounce Rates and Boost Conversions
Measuring a website’s bounce rate is a good way to track user engagement. Your bounce rate has a direct effect on conversions. If a high
Understanding Bounce Rate
The bounce rate of a page is one of the most important metrics a content marketer can track. Understanding what a bounce rate is allows
10 Steps to Make Your Small Business Paperless
The idea of going paperless has been around since the 1970s. Yet, despite advances in technology, few companies have fully embraced the idea. Going paperless
How to Combine SEO and PPC Marketing
Many marketers don’t think to bring their search engine optimization (SEO) and pay-per-click (PPC) efforts together to boost visibility, wondering why they would want to
Top 4 Common SEO Problems and the Solutions
In today’s digital marketing landscape, a strong SEO campaign is an indisputable requirement for ranking on Google and other search engines. There’s a lot that
Applying SEO to Your Brand’s Social Media Presence
Facebook lets Google crawl its platform to index all its contents — comments, videos, pictures, and so on. When people look for things on Google,
How to Growth-Hack Your Way to Better B2B Marketing
Creating sustainable growth is one of the most important things for building your business. However, business-to-business companies tend to have a bit of a harder
How to Run More Effective Remote Meetings: 7 Essential Steps
As the workplace continues to evolve in response to new technologies and economic challenges, remote meetings have become even more commonplace. However, they can be
Growth-Driven Design: A Strategy for Agility
A growth-driven website design strategy begins with goal assessment and planning, but it allows for the fluidity required of a dynamic digital marketing presence. That
A Step-by-Step Guide to Creating An Effective CTA
Creating an effective call to action (CTA) is vital to your company’s overall success. Not only is an effective CTA necessary for marketing efforts, but
