Social Media

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Optimize Your LinkedIn Strategy for Attracting Customers

Used by close to 600 million members and responsible for 80% of social media business leads, LinkedIn by far offers the best opportunities out of any social network for any professional or small business. To best leverage the platform to your advantage, we’ve put together the following strategies to maximize your results and optimizes your …

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How to Get Your Company’s Blog Posts Shared on Social Media

A company blog is a great way to share important information with prospects and customers. Search engines love blogs and will pick up well-written posts, giving your business free exposure when people search on relevant keywords. But search engines are not the only places where people should find your company’s blog. These days it seems …

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Critical Mistakes to Avoid in Social Media Management (Part 2)

Welcome back to the second half of our two-part post on tactics and mistakes to watch out for while managing your social media community and your online presence as a whole. Last time we covered the first five tips including targeting, proofreading, self-promotion, groups, and dealing with trolls. Let’s pick up where we left off …

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Critical Mistakes to Avoid in Social Media Management (Part 1)

Managing a business’ entire social media campaign is a big job for anyone. Between the half-dozen different popular platforms to choose from and the millions of people to meet there, managing even a small business’ social media presence is an incredible task, especially when you want to do everything right. Handling yourself correctly on social …

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