While the pandemic made many aspects of life more difficult and even impossible in 2020, many businesses gained a new found appreciation for digital marketing in an era where people spent more time online and relied more on ecommerce than ever before. While life is likely to make a gradual return to what they knew …
There’s no doubt that it’s a challenge to beat the big brands when it comes to ranking with SEO. Those well-established businesses on top have everything from a large team of experts who stay up-to-date with the latest technology and outsourced PR through some of the most reputable agencies, to sufficient funds that best their …
Developing Successful SEO Strategies on a Tight Budget Read More »
You have spent a lot of time and effort building up that site, and it’s bringing in a good amount of traffic month after month. Now, due to technical problems or because you are rebranding your business, you need to migrate the site to a new server or do a complete redesign of the site. …
Redesigning a Website Without Damaging Your SEO Equity Read More »
Social media marketing is crucial to the growth of your company. An active presence on social media also allows you to interact with your existing customers and help build the brand of your business. However, staying active on social media is a time-consuming task. Choosing to outsource your social media marketing is a great way …
5 Reasons to Outsource Your Social Media Marketing Read More »
There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital marketing is only going to be more challenging as technology develops and search engines focus more on creating an optimal …
Some business owners are strongly against the idea of giving away free information, services, or physical products to their customers. Why give something away for free when you can make lots of money from selling it? If you share the same line of thought, here’s the problem you’re likely to face: You won’t be able …
Remarketing is a smart advertising technique designed to direct ads to prospects who have previously visited your firm’s website. This strategy can help turn visitors into paying clients by reminding them about your services. In most cases, people who visit your website have an intent that qualifies them as potential customers. Retargeting visitors can nudge …
PPC Ads: Remarketing and Retargeting Your Website Visitors Read More »
Standing out and succeeding in an ever-competitive business world isn’t easy. It takes a lot of time and hard work to attract the right audience to your business and prove your worth enough to make them willing to buy your products or services. There are many potential customers out there who have the money but …
Landing pages are a key element of intelligent web development. They challenge developers, writers, designers, analytical teams, advertising corporations, social media platforms, entrepreneurs, and mom-and-pop shops. Companies like Dell have over a thousand targeted landing pages, while other sites that sell the same product might only have one. The concept of a landing page is …
Under the Hood: The 6 Mechanical Elements of a Perfect Landing Page Read More »
You may have honed your marketing strategies enough to attract a fair number of leads, but this is only the first step. Once you have leads, it may take effort and focus to transform them into paying customers. Think about the last time you were interested in a product or service. You may not have …
How Nurture Emails Transform Leads into Customers Read More »
