Strategy

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Developing Successful SEO Strategies on a Tight Budget

There’s no doubt that it’s a challenge to beat the big brands when it comes to ranking with SEO. Those well-established businesses on top have everything from a large team of experts who stay up-to-date with the latest technology and outsourced PR through some of the most reputable agencies, to sufficient funds that best their …

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Top 10 Digital Marketing Trends in 2021

There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital marketing is only going to be more challenging as technology develops and search engines focus more on creating an optimal …

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Creating a Compelling Lead Magnet That Attracts Prospects and Converts Them Into Customers

Some business owners are strongly against the idea of giving away free information, services, or physical products to their customers. Why give something away for free when you can make lots of money from selling it? If you share the same line of thought, here’s the problem you’re likely to face: You won’t be able …

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PPC Ads: Remarketing and Retargeting Your Website Visitors

Remarketing is a smart advertising technique designed to direct ads to prospects who have previously visited your firm’s website. This strategy can help turn visitors into paying clients by reminding them about your services. In most cases, people who visit your website have an intent that qualifies them as potential customers. Retargeting visitors can nudge …

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Under the Hood: The 6 Mechanical Elements of a Perfect Landing Page

Landing pages are a key element of intelligent web development. They challenge developers, writers, designers, analytical teams, advertising corporations, social media platforms, entrepreneurs, and mom-and-pop shops. Companies like Dell have over a thousand targeted landing pages, while other sites that sell the same product might only have one. The concept of a landing page is …

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