Should you outsource your business’s content writing needs? No one can answer that better than you. Some people think written materials should be produced in-house because no one understands your business more than you. On the other hand, outsourcing your writing needs means you can maximize your productivity, having specialists handle this important task for you, so you can focus more on running your business.
Both viewpoints can be correct, so the best decision is really based on what you think is more suitable for your business. To help determine which option is better for you, there are a number of key elements you should consider.
1. Expertise
Writers who provide technical content generally have years of experience. They didn’t just learn their skills from school, but often from hands-on experience in a particular industry. Working with these skilled professionals means that you gain access to valuable insider knowledge to create web copy or articles specific to your audience. As a result, a freelance writer may be the best choice for web content that engages your audience.
2. Quality
One of the reasons why you might be reluctant to outsource your writing needs is the cost. Compared to paying a full-time in-house writer, however, paying a qualified freelance writer can be much more cost-effective. After all, you can pay these writers on a case-by-case basis or per project instead of paying a full-time salary. With the level of experience that professional writers possess, you can expect work that exceeds your expectations.
3. Flexibility
Flexibility is an excellent reason to work with freelance writers. If you need a task completed by the end of today, you can find qualified writers to meet this deadline! If you need them to write for you regularly, then many writers would welcome this opportunity. No matter the topic – marketing, health, travel, technology – there are writers who can work with you. Such flexibility leads to another reason why many businesses opt to outsource their writing needs – and that’s convenience.
4. Convenience
It is highly convenient to just let the experts handle the writing for you. Since writing services companies usually can take care of projects of any expertise level, topic, schedule, and budget, you don’t have to look anywhere else. You get everything you need in one place minus all the fuss of the hiring process.
5. SEO Knowledge
One of the critical aspects of content writing is SEO. It’s also one of the skills that professional content writers can offer you. Content writers know how to optimize your content to ensure its high web search rankings.
6. Content Marketing
Sure, you can write your blog posts and content yourself, but you can’t be sure that these materials will bring in business. We’ve already mentioned SEO, which is only one part of your content strategy. You will also need to run an A/B testing, find sources, get coverage, handle social media, and more. Knowing a bit of HTML, CSS or JavaScript and WordPress is also useful if you want a good-looking blog and website.
Creating and editing videos is also an important skill to make your blog stand out. You can learn all this stuff but given that you have a business to run, do you have the time? Hiring an in-house writer doesn’t seem to be a practical choice unless you are producing lots of content. Working with an external agency may be the best way to get what you need at an affordable price.
7. Cut Your Budget
For small businesses reducing costs is crucial, and it’s much cheaper to hire outside writers. If you have a full-time content writer, you will have to pay them full salary plus benefits. However, you can arrange to pay a professional writer per article or project. That way, you get amazing content capable of boosting traffic even when you are on a tight budget.
8. Brand and Traffic Boost
Your blog can feature enhanced web traffic thanks to a good content writer. Hiring a professional writer who crafts amazing articles optimized for SEO will draw more customers to you. Even if an online user doesn’t directly look for your business, a strategic and well-written article brings people to your website. Providing potential clients with the opportunity to discover you is the greatest advantage of a professional writing service.
9. More Space In-House
Start-ups and small businesses have more reasons to be pragmatic. If yours is a growing business, you may have limited office space. Adding another cubicle for a writer may not be ideal. Working with a professional writer remotely is the perfect solution. Remote writers complete their tasks at their office so space is never a problem for you.
10. Get Your Voice Out There
All this time, have you been missing out on the incredible opportunities that blogging offers? In this era of technology, the best way to reach your audience is by getting your voice out there. You can do that in so many ways, but the best is always through content writing. With the branding and content marketing expertise of a professional writer, you can boost your authority, expand your reach, and connect with customers. You can benefit from all that with a viral post crafted by an expert writer.
What Is Best for You?
There is a lot to think about when deciding whether to outsource your writing needs. If you already have most of these ideas covered, producing in-house content may be best for you. But in the end, isn’t it better to let an expert handle the writing stuff so you can focus on what you do best?
