Measuring a website’s bounce rate is a good way to track user engagement. Your bounce rate has a direct effect on conversions. If a high percentage of visitors abandon your website on the front page,
Creating an effective call to action (CTA) is vital to your company’s overall success. Not only is an effective CTA necessary for marketing efforts, but it can greatly increase your financial bottom line. What is
If you’re operating a business, chances are that you are collecting a customer mailing list. If you aren’t, you should be. With the ever-rising cost of advertisement and the ever-changing algorithms of social media platforms,
According to the conventional wisdom of marketing, prospects need to see an ad seven times before purchasing. Corporate juggernauts can afford to gain leads through sheer force, they have the ability to spread their message
For any business site, the whole point is to convert visitors into paying customers, and hopefully to establish an ongoing relationship with those newly converted customers. If your website is getting plenty of traffic but
It’s no secret that content marketing is one way to grab consumer attention and hit your digital goals. No one surfing the internet can do so without consuming some form of content. Marketing via blogs,
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