Building a popular and high-ranking website requires content. Without content, there’s no incentive for users to visit it or for search engines to rank it. Rather than creating short-form content, though, you should focus on
It doesn’t matter if you’re a blogger, journalist or B2B marketer writing sales emails, you should always create content focused on your audience. Yet there’s more to it than that. If you want to be
Blogging has become a popular content marketing strategy. According to HubSpot, businesses that blog attract over 50 percent more visitors than their counterparts. You can start a blog either on a dedicated domain or your
For any small business, content is a vital ingredient to building brand awareness and engaging potential customers. Without fresh content, it’s hard to get noticed online, your social media channels become stale, and people lose
It’s safe to say that most companies have an idea of their best-performing content. The marketing team may even be able to rattle off the top 10 pieces of all-time. How many of those pieces
Nobody can tell your story better than you can. Actually, that’s only partially true. Professional writers with an understanding of website function can tell your story better than you can, at least when it comes
There are certain topics that will always resonate with your email subscribers, but how do you make sure every email you send is easy to read and engaging? Even the best writers can struggle to
The most effective online content is aimed at both visitors and search engines. Don’t think of search engine optimization (SEO) and copywriting as separate fields. You can write persuasive copy that’s also SEO-optimized. You simply
Should you outsource your business’s content writing needs? No one can answer that better than you. Some people think written materials should be produced in-house because no one understands your business more than you. On
Does Your Small Business Really Need a Website When It Has Social Media Accounts and a Google My Business Presence? More than ever before, Google and Bing present online searchers with the information they need
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