Companies spend a lot of money on advertising to gain new customers, but the best form of advertising comes from your customers themselves. Save money and get your customers to market your company by providing

The core of inbound marketing is understanding who it is that is coming to you and making sure you are producing the kind of content that interests them. The alternative to audience profiling is a

Looking to increase your pay-per-click (PPC) advertising campaign’s return on investment (ROI)? There are a lot of things that go into making a campaign a financial success. Your landing page plays a large role in the

Normally, the focus is to go out there and find out what there is demand for, then make or find products and services that meet existing demand. That means facing all the competition who have

When starting a business, one of the toughest parts is finding new clients that want to invest in/buy/use your services. For a small business, this is perhaps even tougher, especially when you’re a locally run

The vast majority of business owners feel pretty embarrassed about just coming out and asking customers for reviews, especially if you run a brick-and-mortar business where you actually meet the customers in person. You don’t

How you market your business depends on your goals. Are you trying to reach as many people as possible? Do you want to reach a certain group of people? Or are you trying to position

Building your company’s online presence has always been a challenge, especially for small brick-and-mortar businesses with a modest local following. For most venues that cater to walk-in customers, your biggest concern is your Google Business