{"id":6221,"date":"2019-01-08T08:57:12","date_gmt":"2019-01-08T16:57:12","guid":{"rendered":"https:\/\/webredefined.com\/?p=6221"},"modified":"2023-04-04T08:34:28","modified_gmt":"2023-04-04T15:34:28","slug":"optimize-your-linkedin-strategy-for-attracting-customers","status":"publish","type":"post","link":"https:\/\/defineddigital.com\/optimize-your-linkedin-strategy-for-attracting-customers\/","title":{"rendered":"Optimize Your LinkedIn Strategy for Attracting Customers"},"content":{"rendered":"
Used by close to 600 million members<\/a> and responsible for 80% of social media business leads<\/a>, LinkedIn by far offers the best opportunities out of any social network for any professional or small business. To best leverage the platform to your advantage, we’ve put together the following strategies to maximize your results and optimizes your efficiencies.<\/p>\n Your Profile is the first thing that people see when they connect with you, so make sure that it’s fully filled out and it’s a good one. Take the time to craft a Profile that best highlights you as a professional. The biggest mistake that most people make when they create a Profile is to write it like it was their resume. Instead of focusing on filling in your educational background and a chronological list of past and current jobs, concentrate on describing ways that you help people solve problems.<\/p>\n Your headline and your summary should tell people a story. To start, your headline doesn’t have to be simply your title, in fact, it shouldn’t. Instead, use compelling action verbs to demonstrate how you can meet people’s needs. Use your summary to showcase your specialty, what value you can add, and your passion for what you do. The more specific you can be about your focus and how you can help people to solve their problems, the better. Use words that people can understand and don’t get overzealous with complex terms.<\/p>\n Once you’ve set up your stellar Profile, use the LinkedIn Search function to find members and invite them to connect. Follow prominent people and companies that are relevant to your specialty. The more relevant your network is to your niche the more priority rank you receive on LinkedIn when you publish. Building a large network also gets you in front of people faster. Always send a thank you message to those who accept to connect.<\/p>\n Joining groups are another effective way to connect with members and build relationships. LinkedIn has thousands of groups that focus on almost every niche, so choose ones that are best aligned with your specialty. Add value to the groups by sharing relevant content that adds meaning to the discussion. LinkedIn’s online communities are not the place to over promote your services. Instead, share knowledgeable, trusted information to foster relationships with like-minded people.<\/p>\n Posting on LinkedIn often is the best way to be seen by your connections and if done correctly by many others outside your network. Not only does it help to you to build your presence and keep you in the forefront of your network, but it also showcases you as an influencer in your specialty.<\/p>\n LinkedIn offers some suggestions on how to get your content seen to as many people as possible, so follow their lead. The best posts that get the most exposure contain content that either adds value to someone’s career, is industry-relevant or appears to come from a credible source. Furthermore, content that is delivered in the formats that LinkedIn likes to see also receives higher priority rankings in the feed. Following are some best practices for posting relevant content.<\/p>\n We’ve only scratched the surface on all the ways you can use LinkedIn to convert leads into customers. We also understand that the time you have to devote to marketing yourself on LinkedIn is limited. One of the best strategies you can takeaway is to be systematic with your LinkedIn efforts and then enjoy the rewards as they come in.<\/p>\n","protected":false},"excerpt":{"rendered":" Used by close to 600 million members and responsible for 80% of social media business leads, LinkedIn by far offers the best opportunities out of any social network for any professional or small business. To best leverage the platform to your advantage, we’ve put together the following strategies to maximize your results and optimizes your […]<\/p>\n","protected":false},"author":3,"featured_media":16261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/posts\/6221"}],"collection":[{"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/comments?post=6221"}],"version-history":[{"count":1,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/posts\/6221\/revisions"}],"predecessor-version":[{"id":31184,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/posts\/6221\/revisions\/31184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/media\/16261"}],"wp:attachment":[{"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/media?parent=6221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/categories?post=6221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/defineddigital.com\/wp-json\/wp\/v2\/tags?post=6221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Create a stellar profile<\/h2>\n
Build your network<\/h2>\n
Join groups<\/h2>\n
Optimizing your postings<\/h2>\n
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The takeaway<\/h2>\n