A company blog is a great way to share important information with prospects and customers. Search engines love blogs and will pick up well-written posts, giving your business free exposure when people search on relevant keywords. But search engines are not the only places where people should find your company’s blog. These days it seems as though everyone is on social media. Your blog posts should be, too.<\/p>\n
So how do you get your brand’s blog posts shared on social media platforms? Here are five tips that will help encourage your site’s visitors to pick up and post your articles.<\/p>\n
This is one of the easiest things you can do.\u00a0 It is a simple fact that people respond emotionally to pictures. If you include one in each post, then you greatly increase the chances of readers sharing your articles. In fact, according to HubSpot<\/a>, readers are 40 times more likely to pick up and share content that includes a compelling picture.<\/p>\n Think about what will appeal to your audience. What kinds of things would they want to share with their friends? No matter what kind of website you have, you can always find interesting, fun or informative photographs that will enhance your posts and increase their chances of being shared.<\/p>\n A surefire way to get your blog posts picked and posted to social media platforms is to include charts, graphs and lists in an inforgraphic. This is because with the rise of sites like Pinterest and Instagram, the American consumer is becoming more accustomed to absorbing information through visual means as much as through reading text. This is particularly true of millennials<\/a>.<\/p>\n It is also true that most people struggle with information overload these days, so condensing your post content into an easy-to-read infographic increases the chances of it getting posted to readers’ social media pages. The infographic can stand alone or complement the information included in the written blog article.<\/p>\n Long-winded headlines do not work well on social media because they end up getting cut off, leaving your message muddled and your company looking sloppy. Concentrate on creating headlines with fewer than 100 characters, including spaces, so that they transfer well to Facebook and Twitter.<\/p>\n The same philosophy applies to each post’s description. Keep it short, simple and to the point. Two to three sentences or no more than 250 characters, with spaces, is optimal.<\/p>\n You also want to include relevant keywords in the headline and description since social media platforms have their own search function. So, for example, if you own a cupcake website and have a post about shopping for organic ingredients, then include the words “cupcake” and “organic” and maybe “ingredients” in the headline and\/or description.\u00a0 The more laser-targeted the keywords, the better.<\/p>\nCreate Infographics<\/span><\/h2>\n
Pay Attention to Headlines<\/span><\/h2>\n
Make Your Blog Posts Mobile-Friendly<\/span><\/h2>\n