{"id":22899,"date":"2021-03-16T11:54:53","date_gmt":"2021-03-16T18:54:53","guid":{"rendered":"https:\/\/defineddigital.com\/?p=19711"},"modified":"2023-04-04T08:32:58","modified_gmt":"2023-04-04T15:32:58","slug":"beyond-blogging-alternative-content-marketing-2","status":"publish","type":"post","link":"https:\/\/defineddigital.com\/beyond-blogging-alternative-content-marketing-2\/","title":{"rendered":"Beyond Blogging: 7 Alternative Content Marketing Tactics to Get Your Business Noticed"},"content":{"rendered":"
Content marketing encompasses a wide range of tactics that focus on the creation and distribution of high-quality content. It’s considered a form of inbound marketing because it attracts customers without disrupting their activities with ads. When you publish and distribute high-quality content, such as blog posts, you’ll draw new customers to your business.<\/p>\n
Blogging, however, isn’t the only content marketing tactic. While countless businesses blog, there are many other content marketing tactics available, some of which are equally if not more effective. Rather than only blogging, consider the seven following alternative content marketing tactics to get your business noticed by its customers.<\/p>\n
Social media is a popular content marketing tactic. According to LinkedIn<\/a>, in fact, it’s more popular than blogging. LinkedIn found that 64 percent of businesses create and distribute content on social media networks, whereas only 53 percent blog.<\/p>\n Your business’s customers probably use social media. By posting high-quality content on social media networks, they’ll inevitably stumble upon your business. On Facebook<\/a>, you can post content from a Facebook Page. On Twitter<\/a>, you can post short-form content, known as tweets, from a Twitter profile. On LinkedIn, you post content from a Company Page. Regardless of which social media networks you use, post content under your business’s name rather than your own name.<\/p>\n Creating email newsletters is an effective content marketing tactic that doesn’t involve blogging. An email newsletter, of course, is a sequence of emails that are sent to subscribers over time. Some of them consist of just four emails, whereas other newsletters consist of dozens of emails.<\/p>\n Email newsletters<\/a> are effective at attracting new customers because of their permission-based approach. Regardless of how many emails you intend to use, you can’t run a newsletter without obtaining recipients’ permission. When a user subscribes to your business’s newsletter, he or she is electing to receive emails<\/a> from your business. Therefore, recipients will likely open your business’s emails and read the enclosed content.<\/p>\n The content you publish and distribute doesn’t have to be text. It can be any form of digital content, including infographics. Infographics are images featuring concise, visualized information on a particular topic. They are designed to convey key points of information visually. Infographics may still feature embedded text, but the text is presented alongside relevant visuals — charts, graphs, photos, icons, graphics, etc. — so that it’s easier for users to consume.<\/p>\nEmail newsletters<\/h2>\n
Infographics<\/h2>\n