copywriter<\/a>, in which case you can branch out and cover more ground without spending more.<\/p>\nFind out what’s working for you<\/h2>\n
It’s certainly true that you’ll have some disadvantages with a smaller budget, but you can still experience success by assessing your strengths. You might have a team of experienced copywriters who can produce fast and fresh content that increases user engagement, or perhaps you know how to approach backlinking.<\/p>\n
Find out where your advantages lie and you’ll be able to work with those to help boost your campaigns. Even if you don’t have a lot of resources in your business, don’t be afraid to reach out. If you’ve developed a strong relationship with other businesses that can help you out, you may want to connect with them to earn links or simply strengthen your reputation.<\/p>\n
Also, never underestimate the power of bartering. Some companies may be able to provide you with certain products or services you need if you help them with yours.<\/p>\n
Set realistic goals<\/h2>\n
If you want to succeed in the world of SEO on a small budget, set expectations for success, but try to be as realistic as possible.<\/p>\n
First, take a look at the organic traffic currently going to your website. You can then predict organic traffic growth using a predictive model. The key is to make sure you and your clients understand what is actually achievable with the available budget.<\/p>\n
You may not be able to achieve a whole lot at this point, but planning for the future is still a good idea. Planning outreach campaigns and more might be worth shooting for once the business has some time to grow.<\/p>\n
Stay simple to start with<\/h2>\n
You’re better off starting small if you want to develop a winning SEO strategy on a tight budget, determining which areas demand the most focus as the business develops. Consider your focus content, product, or service and make the most important pages or goals a top priority.<\/p>\n
Trying to use your budget to cover your entire website will be a waste of time more often than not, so try to see which areas will benefit the most from more attention.<\/p>\n
Fix website issues<\/h2>\n
If there are problems with your website, whether it’s with the site’s design or functionality, no amount of effort put into SEO will help. For instance, if your pages take too long to load, visitors will be less likely to stay on the page and leave to visit another website in search results, which will reflect poorly on your website in the eyes of Google, who may punish your website as a result of a high bounce rate.<\/p>\n
You can determine what’s wrong with your site by conducting a thorough site audit. This may take some time to complete, but it will be worth it to see how well or how poorly your website is performing. Once you find out what’s wrong, you can address each issue and begin developing your SEO strategy.<\/p>\n
Certain factors that might impact your site’s performance may include recent migration, a bad backlink profile, poorly optimized pages, and crawlability or indexability for search engines, among other issues that an audit can uncover.<\/p>\n
Keep in mind that a website could suffer from myriad issues specifically because of an insufficient budget. Developers may not be available, reliable web hosting might be too costly, and other weak areas could hinder a website’s performance. Regardless of the issue, don’t give up on the website or your marketing strategy. Instead, place emphasis on shortcomings and try to sort them out to the best of your abilities before considering other strategies.<\/p>\n
Go beyond google<\/h2>\n
With a smaller budget, you’ll need to get creative when it comes to determining how to spend that money. Google might not be your best bet when starting out with an SEO strategy.<\/p>\n
Consider targeting other search engines if the competition is just too difficult in Google. You may find that businesses in your industry draw more traffic from other search engines. While you may scoff at the idea of using Bing, the fact is that the search engine took a 6.33 percent share of the American search engine market in October 2019, according to StatCounter. Some consumers may even have their default browser search engine set to Bing or Yahoo!.<\/p>\n
If you have plenty of video content, YouTube, owned by Google, kind of acts as its own search engine that’s worth optimizing for using your video titles, descriptions, and tags.<\/p>\n
In short, Google isn’t the only option when it comes to ranking on SEO.<\/p>\n
Take a cue from competitors<\/h2>\n
Not sure where to go with your campaign? Take a look at what your competitors are doing and learn from what they’re doing right. Review their backlink profiles, scan their content, and determine what’s giving them the upper hand.<\/p>\n
Maybe a competitor’s featured snippet in Google results is using a content structure that your website could adapt, or simply rework your copy to be more engaging and ensure that visitors don’t leave your page so quickly after landing on it.<\/p>\n
However, try not to venture too far outside of your industry, or the businesses you’re comparing yours to might not be relevant enough to make it worth the trouble.<\/p>\n
A small budget for SEO can still enable plenty of action<\/h2>\n
Taking all of these tips into consideration can help you make the most of your available SEO budget. If you take the appropriate steps and optimize effectively with what you have, you may see an increase in user engagement and ultimately sales that give you or your clients a bigger budget to work with over time.<\/p>\n","protected":false},"excerpt":{"rendered":"
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