{"id":14968,"date":"2020-11-03T07:42:51","date_gmt":"2020-11-03T15:42:51","guid":{"rendered":"https:\/\/defineddigital.com\/?p=14968"},"modified":"2023-04-04T08:33:29","modified_gmt":"2023-04-04T15:33:29","slug":"lead-magnets-that-convert-customers","status":"publish","type":"post","link":"https:\/\/defineddigital.com\/lead-magnets-that-convert-customers\/","title":{"rendered":"Creating a Compelling Lead Magnet That Attracts Prospects and Converts Them Into Customers"},"content":{"rendered":"
Some business owners are strongly against the idea of giving away free information, services, or physical products to their customers. Why give something away for free when you can make lots of money from selling it? If you share the same line of thought, here’s the problem you’re likely to face: You won’t be able to sell anything without attracting potential customers to your business first.<\/p>\n
We all know that not every person who visits your website is willing to purchase your products or services straight away. Because of this, you need to constantly get the word out there to attract the right people to your business. You also need to persuade your prospects (or leads) constantly if you want to convert them into paying customers. This is called lead nurturing.<\/p>\n
The lead nurturing process begins with asking prospects for their email addresses, which you can then use to send them valuable and relevant content while moving them down the marketing funnel step by step. So, how do you convince potential customers to give up their email addresses?<\/p>\n
One way to do so is by creating a lead magnet. With a compelling lead magnet, you’ll be able to grow your email list, generate many qualified leads per month, and increase your sales revenues in the long term.<\/p>\n
In simple terms, a lead magnet is something valuable that you give to your website visitors freely in return for their contact information (usually an email address). It’s a very tempting offer that provides specific value to your target audience and convinces them to subscribe to your email list. The offer here can be a free trial, checklist, template, eCommerce coupon, or downloadable content (such as an eBook, whitepaper or report).<\/p>\n
It’s good to remember that most people are already receiving several newsletters, emails and offer advertisements in their inboxes daily. Therefore, not every web visitor you ask to join your email list will do so. Providing such people with something valuable for free is a good way to entice them to give up their email addresses.<\/p>\n
There are two key objectives of creating a lead magnet – getting the right people to subscribe to your email list and positioning them to purchase your products or services.<\/p>\n
When it comes to lead magnets, there’s this common misconception that more equals better. This is clearly not true if you ask any professional salesperson you know. A lead magnet that attracts a few highly qualified leads is much better than one that attracts thousands of irrelevant leads. Because of this, you should always aim to appeal to the right people.<\/p>\n
The usefulness of your lead magnet doesn’t end when your web visitors enter their email and hit the subscribe button. Once you’re able to attract the right people to your email list, the next step is to position them to make purchases. This is the part where many businesses find it difficult.<\/p>\n
However, if you can take advantage of the opportunity you have to demonstrate your expertise in your field and deliver on the promise you made to your prospects, it’ll be a lot easier to persuade them to buy from you.<\/p>\n
It’s very common today to see websites offering their lead magnets through Facebook ads, blogs, and pop-ups. However, considering how important and effective lead magnets are at converting mere website readers into leads and customers, you should seriously consider having a landing page for your offer.<\/p>\n