While blogging for your small business is important, doing it wrong is costly. Having the wrong content on your blog could cost you customers and your brand’s reputation.
Here are 5 common mistakes to avoid when blogging for your small business:
- Poor writing (e.g. grammar issues, spelling errors) is a major problem. If you’re not a good writer yourself, hire someone to write your blog posts for you.
- Presenting content instead of conversing with your readers: Your goal is for your readers to comment, share, and engage with your content. Don’t simply reiterate what others are saying.
- Being too promotional: The best promotion comes from establishing yourself as a resource. When you try to make a sale too early in the “relationship” you’ll scare your customer off. On the other hand, by creating an interesting, useful, informational blog customers are more likely to make purchases. Don’t fear sharing your unique perspective and what experience you have in your particular field.
- Rambling thoughts and a lack of direction leads to boring content. Be clear about what your visitors can expect when they arrive at your blog. By posting a tag line that identifies your blog’s mission at the top of your blog everyone stays on track and knows what to expect.
- A lack of understanding when it comes to technology means you won’t get your content out there and even if you do, you won’t know how well you’re doing. You should work to master things like RSS, email, social sharing, using various social media tools, and tracking the success or failure of a particular posts and topics using Google Analytics. If mastering or learning these key skills will take you away from the focus of your business, work with a web professional who happily handle all this for you.
Take your time to create your best blog possible. Doing so can bring major benefits to your business.