There are certain topics that will always resonate with your email subscribers, but how do you make sure every email you send is easy to read and engaging? Even the best writers can struggle to
As more businesses have begun to harness the power of email marketing, there are certain trends to keep in mind moving forward in 2021. From more automated processes to optimized personalization and targeting, email marketing
For years, copywriters have used psychological research as inspiration. After all, knowing how to connect with readers on a deeper emotional level through language is key to effective marketing copy. The same techniques can be
Content marketing encompasses a wide range of tactics that focus on the creation and distribution of high-quality content. It’s considered a form of inbound marketing because it attracts customers without disrupting their activities with ads.
One of the most frustrating parts of being an email marketer is putting a ton of time and effort into your message, only to find after sending it that a small fraction of your list
If you’re operating a business, chances are that you are collecting a customer mailing list. If you aren’t, you should be. With the ever-rising cost of advertisement and the ever-changing algorithms of social media platforms,
Standing out and succeeding in an ever-competitive business world isn’t easy. It takes a lot of time and hard work to attract the right audience to your business and prove your worth enough to make
You may have honed your marketing strategies enough to attract a fair number of leads, but this is only the first step. Once you have leads, it may take effort and focus to transform them
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