In the age of Facebook and Twitter, having a social media presence is harder than ever. And if you’re not a fortune 500 company or a brand that fans have grown to know and trust, it’s even harder still. If your small business wants a more prominent presence in social media you need a killer marketing strategy. Social media requires lots of time and often a moderate budget in order to reach fans, so knowing what to use and how to use it is key.
Choose your social media platforms wisely
With the plethora of social media platforms on the web your small business could benefit from many of them, but that doesn’t necessarily mean that your business should be on all of them; you need to choose wisely. But which one should you choose? Before choosing which platform to use there are some things you need to consider first.
1. Consider what your business is presenting to its customers
Does the platform you’ve chosen present your product in the best light? Does the platform create an engaging experience for your customers and does it create a more personal relationship with them?
2. Make a plan for you how you’ll establish your business’s social media presence
Many businesses and brands copy what is popular or what other business are doing, thus losing their uniqueness, their focus and burying them in the black hole of social media.
Social media marketing for small business is an investment of both time and money. This is why your small business should also consider how much time and resources that it will dedicate to promoting its presence on social media. Whether you choose to post once a week or seven days a week, your business’s content needs to be engaging to its fans and keep them coming back to view more. If you have only a handful of fans on your social media pages your business may want to consider investing in an advertising budget to gain more fans.
3. Establish a plan and stick with it
Establishing a presence on social media doesn’t just come overnight. It’s hard and takes time. Stick with it, be creative and slowly but surely you’ll build a faithful fan base that will “follow” you until the end of time.