If you look at your own social media profiles, there is a good chance that you are following at least a few of your favorite brands. However, even though you might enjoy company social media pages, you might have never really thought about putting much effort into using social media to promote your own business. After all, you might assume that this is really only important for big businesses and corporations. Even though these bigger companies might also put a big focus on social media marketing, however, you should know that it can be even more beneficial for smaller businesses. These are a few reasons why you should consider putting some of your marketing budget and time into social media marketing for small business.
Reach out with a minimal marketing budget
Even though you might understand how important it is to spend money on advertising, chances are good that your small business might have something of a modest budget. If this is the case, social media marketing can be a great way to maximize your minimal marketing dollars. After all, chances are good that you are familiar with the most basic social media sites, like Facebook and Twitter, so you can actually get started by yourself. Even though there are paid options that you can look into, such as Facebook ads, you do not technically have to spend any money at all to start using social media to market your business. If you want to spread the word about your business as much as possible without spending any more than necessary, social media marketing can make that possible.
Social media marketing is great for targeting a local audience
Another great thing about social media marketing is the fact that it is ideal for targeting a local audience. You can start by following profiles of people in your community — such as people who you know personally or who patronize your business — and then watch your profile and your followers list grow. If you operate a brick-and-mortar business, this is a wonderful way to target a local audience.
It helps personalize your business
One thing that people love about small businesses is the fact that they can get to know the owners and employees rather than feeling like they are dealing with a large faceless company. You can really take advantage of this by using social media to promote your business. For example, by posting your own social media updates, you can allow your customers and potential customers to see a more personalized side of you and your business. Your social media profiles also give you a great opportunity to show off pictures of yourself, your place of business and your employees, to run contests, to encourage picture sharing and to encourage conversation among people in your local area. It is a great way to give your customers and potential customers a better idea of what you and your business are all about and to help encourage them to want to check out your business, too.
As you can see, there are a few great reasons why social media marketing is truly ideal for small businesses. If you have always put off focusing on social media marketing because you did not think it would be a good fit for your small business, you might just want to reconsider your opinion. Once you give it a try, you might be surprised by just how easy and beneficial it can be for your business. If you need help or if you are looking for further advice about marketing your small business online, contact us today!