Case Study

Washington College Access Network

Website Redesign

Supporting Students

kids signing banner
Washington College Access Network is a non-profit organization that had a basic website that was difficult maintain and update while lacking page organization. They wanted a site that help users find the information they needed quickly and easily, so students could have the best possible opportunity for post-secondary education.
kids holding papers

The Project

  • Website Strategy
  • Information Architecture
  • SEO Content Strategy Roadmap
  • Brand Style Guide
  • Custom Iconography
  • Professional Website Design
  • WordPress Development
  • WordPress Hosting
Our Approach

Audience Profiles

We first looked at the varying audience profiles that needed to use the site to find information. We identified each of audience pain points along with their blue sky wish lists.

After a few iterations of architectural paths, it was decided to organize the site based on the needs for students, advocates and counselors, which simplified our navigation structure and all elements neatly fit well into these newly identified buckets.

The overall goal was accomplished to ensure that materials needed for student success was easy to find and download.

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The Result

Simplified Access

Immediately after launching the new designs, they received high praise from counselors and advocates throughout the state, thanking them for being the only resource offering the materials and making it so simple to use.

mock up of washington college access network website
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