ParityFactory is a leading software for the food processing industry. They were looking to update and old and out of date website that did not provide users the information they were seeking. They were looking for something that positioned them as leaders in their industry and drive their brand forward.
Our team performed an extensive competitor research as well as a content and asset audit to develop a strategy that would leverage existing assets and develop a roadmap for building a robust website that was easily scalable for multiple industries, landing pages, and more.
Keeping in mind that our efforts in a branding and style guide would also be used to update their software to maintain consistency, we set forth to simplify their information architecture to make it easier for users to find information about the software and/or how it works within their industry.
We developed custom iconography to set them apart from their competitors and add to their visual identity. The site is well organized for industry specific information as well as how their software integrates into customers’ existing hardware and ERP software tools.