Alexandria Wellness was essentially a new brand developed to elevate fitness and health for their clients offering a 360degree approach to wellness. They needed a great looking website that was not only clean and professional but easy to use and encourage new users to start on their wellness journey.
Our work included:
Positioning for Success
Beginning with extensive research into the coaching and wellness space to identify trends that we could leverage for use in the Alexandria Wellness website to get the best results.
We worked with the Alexandria Wellness team to identify their customer journey and identify what success metrics looked like for them.
With their Concierge Service identified as their most important offering and with the insights we gained from our research, we were able to build a solid website framework that would help take customers through the site to the conversion form.
Success in Motion
After only a few months of launching the new website, Alexandria Wellness was needing a waitlist for their concierge program. The waitlist program will allow them to feed their secondary Fitness + Foundations programs and continually grow their niche in their target market.