Case Study

Alexandria Wellness

New Brand / New Website

Comprehensive Wellness Program

woman doing push up

Alexandria Wellness was essentially a new brand developed to elevate fitness and health for their clients offering a 360degree approach to wellness. They needed a great looking website that was not only clean and professional but easy to use and encourage new users to start on their wellness journey.

Head shot of woman outside

The Project

  • Website Strategy
  • Information Architecture
  • Professional Website Design
  • WordPress Development
  • WordPress Hosting & Care
Our Approach

Positioning for Success

We launched the project with extensive research into the coaching and wellness space to identify trends that we could leverage for use in the Alexandria Wellness website to get the best results.

We worked with the Alexandria Wellness team to identify their customer journey and identify what success metrics looked like for them.

With their Concierge service identified as their most important offering and with the insights we gained from our research, we were able to build a solid website framework that would help take customers through the site to the conversion form.

Woman doing leg lift under bridge
The Result

Success in motion

After only a few months of launching the new website, Alexandria Wellness was needing a waitlist for their concierge program. The waitlist program will allow them to feed their secondary Fitness + Foundations programs and continually grow their niche in their target market.

Mock ups of alexandria wellness website