Why you should invest in a great website

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Woman working at laptop in coffee shop

How much does a website cost?

We hear this question a lot. You know you need a website, but don’t have much money. Maybe you’re considering one of those build it yourself websites or maybe you’ll just get enough bids until you find the one that fits in your budget. Buyer beware! You get what you pay for.

Over the years, we’ve worked with many companies struggling with budget concerns, or worse, companies that have paid for an inexpensive website that in the end provided no return on investment (ROI) and are now forced to shell out money again to fix what could have been done correctly the first time if only they were armed with knowledge.

So here we are, ready to arm you with some basic knowledge as you research your website needs.

For just a moment, let’s stop talking about budgets and consider important factors about your website.

Type of website you want to build:

  • Selling a product or service?
  • Generate leads?
  • Sharing information?
  • Is it educational based?

Features for your website:

  • Capture and generate leads
  • Offer a premium content give away
  • Sell products directly
  • Offer video tutorials
  • This list can go on and on and on….

Goals and measurements for success on your website

  • Sale or purchase
  • Get someone into your brick and mortar store
  • Form completion or lead generated
  • Phone call
  • Sign up for a service
  • Information download
  • Video watched
  • Etc.

These all seem pretty basic, right? But how do you get there and how do you know your website will be optimized the accomplish the goals you set forth?

If you want to see a return on investment for your website, you need to work with the right digital marketing company. The professional designer, developers, writers, and UX experts have the skills and knowledge to help you meet your goals. They understand how to establish the customer journey and get you goal conversions. You won’t get this expert knowledge with an inexpensive or do-it-yourself website.

Building a website for your audience

Sure you know who your audience is, or do you? Do you know how your users browse or what their online habits are so you can tailor your designs to them? Do you know the search terms they are using? Using a DIY service or an inexpensive or quick website builder, you’re missing out a huge opportunity to accurately capture and engage with your target audience.

Let’s talk search engines

You hear talk about search engine optimization (SEO) all the time. You’ve probably even read a few articles on the topic. SEO is what gets your website exposure on the search engines that leads to traffic and potential customer conversions. Most do-it-yourself websites, no matter how much they sell the service as search engine ready, will not get you rankings. Paying for an inexpensive website, means you might get something more than you would with a DIY site, but chances are they aren’t thinking about SEO, remember, you are getting what you pay for. You need the help of an expert that knows how the search engines work.

Technical and ongoing support and maintenance

So you’ve got your new inexpensive or DIY website, now what? What happens when something goes wrong? When you partner with a digital marketing company, you have the peace of mind that web professionals are there for your ongoing maintenance needs.

This is your business. Make it count.

Studies show that visitors initial impression (good or bad) is made in the fraction of a second. Do you really want to take a chance with an inexpensive or DIY website?

We’ve really just covered the tip of the iceberg when it comes to investing in your website to grow your online presence and your business.

A successful website needs a great design, proper branding, original and engaging content, and search engine optimization. Without any of these elements, your website will not attract or convert visitors and it may come across unprofessional.

Find the right digital marketing partner you trust and let them guide you in your website journey, it will pay off in the long run.

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