Increasing leads through increased web traffic

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You’re a small business owner that could use more leads, right?

Before we move on, let’s understand what a lead is. A lead is any individual who visits your website, browses it and shows interest in your service or product. These users may subscribe to your blog or newsletter or they may fill out a form requesting information.

If you’re looking to increase your leads, you need more traffic to your website!

Everything starts with your website

In order to generate online leads you will need to have a quality website. Your website works as the hub for your business advertising and marketing. Traffic is created when a user visits your website. You need to be sure your site is simple to use, easy to understand and should take your lead on a journey you’ve planned for them. The more clearly you establish a path for a user, the more likely you are to convert this visitor into a lead.

Now that you’ve made sure you have your simple to use website and that it’s optimized for user engagement, you’re ready to focus on generating the traffic so you can generate leads.

Methods and approaches for increasing website traffic

  1. Email Marketing
  2. Social Media Marketing
  3. Search Engine Optimization (SEO)
  4. Pay-per-click Advertising
  5. Blogging
  6. PR
  7. Newsletters
  8. Infographics
  9. eBooks
  10. Giveaways/Contests
  11. Offline marketing efforts

Many small businesses use a combination of some or all of these ideas above. Understanding your target audience will go a long way in determining which of these methods will work best for your business. Don’t be afraid to try something new.

What plans do you have for generating leads for your business?

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