Measuring a website’s bounce rate is a good way to track user engagement. Your bounce rate has a direct effect on conversions. If a high percentage of visitors abandon your website on the front page,
A growth-driven website design strategy begins with goal assessment and planning, but it allows for the fluidity required of a dynamic digital marketing presence. That means you can get started now, and let your website
Creating an effective call to action (CTA) is vital to your company’s overall success. Not only is an effective CTA necessary for marketing efforts, but it can greatly increase your financial bottom line. What is
For years, copywriters have used psychological research as inspiration. After all, knowing how to connect with readers on a deeper emotional level through language is key to effective marketing copy. The same techniques can be
One of the most frustrating parts of being an email marketer is putting a ton of time and effort into your message, only to find after sending it that a small fraction of your list
When searching for ways to improve your website’s performance, you’ll probably stumble upon content delivery networks (CDNs). Also known as a content distribution network, they’ve become exceedingly popular. Research by the internet services company BuiltWith
Should you outsource your business’s content writing needs? No one can answer that better than you. Some people think written materials should be produced in-house because no one understands your business more than you. On
Does Your Small Business Really Need a Website When It Has Social Media Accounts and a Google My Business Presence? More than ever before, Google and Bing present online searchers with the information they need
You worked hard to build your business. Why spend extra time drumming up individual customers when you can create organic sales spontaneously? Like every other business owner, you need a marketing system that works even
Standing out and succeeding in an ever-competitive business world isn’t easy. It takes a lot of time and hard work to attract the right audience to your business and prove your worth enough to make
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