When it comes to digital marketing and SEO practices, many businesses forget that the key to remaining relevant online is by understanding their competition. By studying your competitors’ strategies, you can analyze what does and does not work in your industry.
5 key things your competitors can teach you about SEO
- Determine Your Competition: The first step in identifying the best SEO strategies for your industry is by identifying who your competition is. Competitors are businesses in your industry in which you are competing with for traffic and visibility. In order to find these competitors, you should first perform a search using industry keywords on major search platforms like Google or Yahoo. Next, set up Google Alert. This will send you notifications by email when there are updates to competing products or services. Lastly, you can use associations’ member directories to find to other companies in your industry. If you are a realtor, for example, you can use the National Association of Realtor’s website to find other agents in your area.
- Is Their Website Optimized for Mobile? The next factor you need to determine is whether your competitors have taken the initiative to optimize their website for mobile users. They keys to mobile optimization is that the website both loads and is usable on a smart phone. Consumers are increasingly turning to their phones to do research and shop, so if your competitors have already done this, it’s time for you to get in on the action. If your website is accessible from multiple devices, your business is sure to get more traffic which will drive sales.
- Analyze Their Content Marketing: In order to increase brand awareness and build a following, your business must create relevant and shareable content. As you begin to analyze your competitors, it is crucial to assess how they use their content marketing to interact with their audience. Content should contain the following 4 main components: a relevant purpose, distinct style, substance, and a positive user experience. Content should present consumers with useful information that will answer their questions or solve a problem they might have. It should be conversational; talk with the audience as opposed to at them. It should also leave consumers satisfied, including all aspects of the experience from how quickly the pages load to how clear the information is.
- Great Blog=Brand Awareness: When it comes to content marketing and SEO, the blog still reigns supreme. As you continue to assess your competitors’ strategies, pay close attention to their active blogs. Note how often they update their blog and what kind of content they post. Is is relevant, timely, and engaging? Do they share their blogs on their social media channels? You will also want to analyze how many likes, shares, comments, and views their blog has on a weekly basis. This will show you what types of content would work well on a blog of your own.
- The Social Sphere is Key: Speaking of your competitors’ social media channels; the next and maybe one of the most important things you can learn is the importance of interacting with consumers through social media. Do some research and figure out the different networks that your competitors are on. These may include: Facebook, Instagram, LinkedIn, and YouTube. Explore how often they post content on their pages and how many friends/followers that they have. Once you understand the types of things that work on their social media sites, you can apply these practices to increase SEO for your business.
In order to create brand awareness, engage potential customers, and remain relevant in your industry it is important to apply the best SEO practices possible. Just as you should keep your friends close, but your enemies closer; analyzing your competitors strategies is actually one of the best ways to understand SEO in your industry.